Search Engine Preparation

To improve the volume and quality of traffic to a web site from search engines via "natural" (also known as organic or algorithmic) search results, several factors must be considered and implemented.

It is not just technical, metatags, copywriting, links, directory inclusions, or search engine submission, but an intricate blend of over a hundred variables into the makeup and fabric of a website. It is more difficult to accomplish in highly competitive keywords and takes time and tweeking of the variables.

The most important factors for search engine ranking are the textual content of your website, links to and from your site and the popularity or traffic to your website.

Search results constantly change because the search engines continually adjust their algorithms. Recently, the changes have become more frequent. For a long period of time textual content was considered most important but some unethical search engine marketers were keyword stuffing or keyword spamming. Unfortunately, as a result, textual content is not as important as it once was on some search engines.

On many search engines, it is clear that links to and from your site is very important in your overall ranking. The number of links is certainly important but quality or where the link comes from and if it is relavent to your content can be even more important.

A websites's popularity is defined by how often the link is clicked in the search results, how long people remain on your site and how often they return.

Clients that are using our Hosting / Maintenance program will get this constant tweeking as well as suggestions on improving their organic listings in Google, Yahoo, and MSN.

Clients should be advised that each search engines uses its own unique set of algorithms. Beacause of this organic rankings will greatly vary from search engine to search engine.