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Domain Renewal Scams
Online Safety / March 19th, 2017 3:49 pm

If you have a website you of course want to make sure your domain name remains current and updated to avoid losing your domain and access to your website. However like so many things these day, there are scams associated with renewal. These scams are becoming more sophisticated, and harder to distinguish as non legitimate.

Below are some examples of domain renewal scams we know of. If you receive any of these do not pay, contact your actual domain registrar or reseller for all renewals to make all notices are legitimate if you are not sure.

1. Domain Register (domainregister.com.au)

Below is a copy of what the header of the letter will look like:

This is a scam from Domain Register Pty Ltd (ACN: 127 506 807), who send what appears to be an invoice for a domain renewal. This invoice is generally for a domain which is similar to your existing one, eg if you own example.com.au, they’ve sent you an invoice for example.net.au.

They hide the following in the...

Local Listings
SEO / December 14th, 2016 11:13 am
So exactly what are local listings?
Local directory listings are free online sources that contain basic information about businesses, including:
  • business name
  • phone number
  • address
  • hours of operation
  • photos
  • and possibly reviews and ratings
Local listings, like Google and Bing are also factored into search results in organic and maps searches.

Are local listings of importance to your web presence?
The answer to that question is YES, YES and of course YES! A correct local listing is not only important but the central to your search engine optimization. Search engines like Google and Bing populates these sites at the top of their organic search engine results when a user is searching with a LOCALLY. You need to make sure you are providing the most accurate, current and attractive information possible to turn searchers into leads.

How do I start?
First perform a search on Google using your business name. Visit each local directory listing to claim and update...
Logo Design
Branding / November 1st, 2016 11:35 am
When designing a new logo for customers, I like to create a flexible brand that will work on many applications but still be recognizable in different formats.

A layout of what will look good on a responsive website (with phone view) and what will look good on a business card or even a truck or van door can be entirely different.

Think ahead to all applications - it will save you headaches in the future. For instance, if you are a restaurant and you serve drinks in a clear plastic cup, you want that logo to be visible on the cup as well as the signage out front on your sign. So think of colors, visability and READABILITY.

Also remember that you are building a brand and it is something that you will have to live with for a while, so don't get to "cutsey" with icons. Starting out it may seem kind of "fun" but later on as a reputable company, it will lose it's appeal.

Whoever designs your logo, remember you will want to know the names of the fonts used. You will also want...
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